White Water & Wild Lands Tours LTD o/a Wilderness Tours (“we,” “us,” or “our”) is committed to protecting your privacy and complying with applicable privacy laws in Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy laws.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website: wildernesstours.com (the “Website”).
“Personal information” means information about an identifiable individual, including but not limited to your name, email address, phone number, mailing address, IP address, and any other information that can identify you.
We may collect the following types of personal information:
Name
Email address
Phone number
Billing and payment information
Booking or reservation details
Any information submitted through contact forms
IP address
Browser type and device information
Pages visited and time spent on the Website
Cookies and similar tracking technologies
We may receive information from third-party partners such as payment processors, booking platforms, or marketing providers.
We use your personal information to:
Process bookings and provide services
Communicate with you about reservations or inquiries
Improve our Website and customer experience
Send marketing and promotional communications in compliance with Canada’s Anti-Spam Legislation (CASL)
Comply with legal and regulatory requirements
We comply with Canada’s Anti-Spam Legislation (CASL) when sending commercial electronic messages (CEMs), including email and SMS/text messages:
We obtain your express or implied consent before sending marketing emails or SMS messages
All communications clearly identify Wilderness Tours as the sender
All messages include our valid contact information
Marketing emails include a clear and functional unsubscribe mechanism
SMS/text messages include clear instructions on how to opt out (e.g., reply STOP)
If you provide your mobile number, you may receive transactional or promotional SMS messages related to your bookings or interests.
Message frequency varies
Message and data rates may apply
You may opt out at any time by replying STOP
For assistance, reply HELP or contact us directly
Carriers are not liable for delayed or undelivered messages
We do not share mobile numbers with third parties for their own marketing purposes.
We maintain records of consent where required by law.
We collect, use, and disclose your personal information with your knowledge and consent, except where permitted or required by law.
Consent may be obtained in different ways, including:
Express consent (e.g., signing up for marketing emails)
Implied consent (e.g., existing business relationship such as a booking or inquiry)
You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us (see Section 10) or using available unsubscribe mechanisms.
We use cookies and similar technologies to:
Enhance user experience
Analyze Website traffic
Support marketing and advertising efforts
You can control cookies through your browser settings. Disabling cookies may affect Website functionality.
We may disclose your personal information to:
Service providers (e.g., payment processors, IT services)
Booking and reservation partners
Legal authorities when required by law
We ensure that third parties handling personal information provide a comparable level of protection as required under Canadian privacy laws.
Your personal information may be stored or processed outside of Canada, including in the United States or other jurisdictions. In such cases, your information may be subject to the laws of those jurisdictions.
We take reasonable steps to ensure your information remains protected.
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.
We implement appropriate physical, technical, and administrative safeguards to protect your personal information against unauthorized access, loss, misuse, or alteration.
Under Canadian privacy laws, you have the right to:
Access your personal information
Request corrections to inaccurate information
Withdraw consent (subject to limitations)
To exercise your rights, please contact us using the details below.
Our Website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children without parental consent.
Our Website may contain links to third-party websites. We are not responsible for their privacy practices.
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
If you have questions or requests regarding this Privacy Policy or your personal information, please contact:
Privacy Officer
Wilderness Tours
Email: raft@wildernesstours.com
Phone: 613-703-6110
Address: 1260 Grants Settlement Rd, Foresters Falls, Ontario, Canada
If applicable, we comply with Ontario-specific privacy requirements and consumer protection laws. Where conflicts arise, applicable provincial law will govern.
Wilderness Tours is responsible for personal information under its control and has designated a Privacy Officer responsible for compliance with this Privacy Policy and applicable laws.
This Privacy Policy is intended to comply with Canadian privacy legislation including PIPEDA. It does not constitute legal advice. You should consult legal counsel to ensure full compliance with your specific operations.
